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Pinterest’s focus on shopping and its visual search platform was extended to its Pinterest Partners program.

The company added a Shopping specialty to Pinterest Partners, saying that the goal is to make its platform more accessible to the third-party technology and business communities and, thus, enable more shopping experiences on Pinterest.

Pinterest said partners in the new Shopping specialty include:

  • Platform: WooCommerce, which enables businesses to establish ecommerce sites and experiences.
  • Feed management: Feedonomics, Productsup and GoDataFeed, which help manage and optimize product inventory feeds when businesses post their catalogs on Pinterest.
  • Shoppable experience platforms: Shoppable, MIKMAK, Jebbit and Basketful, which connect products within Pins with retailers that can fulfill orders, making the shopping experience seamless for Pinterest users.
  • Tag management providers: PixelYourSite and Tealium, which provide closed-loop measurement of online shopping conversions and sales.

Pinterest also revealed that MakeMeReach and  Adsmura were added to the Advertising specialty in the Pinterest Partners program.

Finally, Pinterest is testing a new Reporting API (application-programming interface) to better enable businesses to track the performance of their organic and paid content on its platform.